In recent years, the trend of safe, natural, environmentally friendly food has become popular and has become a modern consumer trend. There are more and more safe food businesses and chains of stores with a variety of products to serve the needs of consumers.
More peace of mind when buying clean food
More peace of mind when buying clean food
Surveys at a number of supermarkets and food stores show that people’s demand for safe food has increased compared to previous years. Fresh vegetables, fruits, fresh meat, dried foods, and health-protecting foods are the items that consumers prioritize. Food in these stores all have clear origins, from regions across the country, including imported foods, mainly meat, vegetables, fruits, seafood, etc. All products have public origins and origins, and are labeled with QR codes so that customers can trace the origin of the food and basic information. In addition to promoting direct sales, stores also develop online sales channels and promote products to help customers easily access them.
In reality, organic foods are priced 20%-30% higher than similar foods, but consumers are still willing to pay to get safe products to protect their family’s health. Ms. Nguyen Thi Van, on Kim Ma Street (Ba Dinh, Hanoi) said that organic agricultural products may be a little more expensive, but when we use them, we are completely assured of their quality. Therefore, for a long time, I have bought all kinds of fruit at organic agricultural product stores. Ms. Nguyen Ha Thu (31 years old, Hanoi) said that in the past, she only occasionally bought organic foods, although she understood that organic products are better for health. However, when she learned more about the process of making organic products on the basis of not harming the environment, this became a priority for her when shopping, even though the products are more expensive. “In addition to the health benefits, this is also a small way to contribute to protecting the natural ecosystem,” Ms. Thu happily said.
In reality, organic foods are priced 20%-30% higher than similar foods, but consumers are still willing to pay to get safe products to protect their family’s health. Ms. Nguyen Thi Van, on Kim Ma Street (Ba Dinh, Hanoi) said that organic agricultural products may be a little more expensive, but when we use them, we are completely assured of their quality. Therefore, for a long time, I have bought all kinds of fruit at organic agricultural product stores. Ms. Nguyen Ha Thu (31 years old, Hanoi) said that in the past, she only occasionally bought organic foods, although she understood that organic products are better for health. However, when she learned more about the process of making organic products on the basis of not harming the environment, this became a priority for her when shopping, even though the products are more expensive. “In addition to the health benefits, this is also a small way to contribute to protecting the natural ecosystem,” Ms. Thu happily said.
Consumers’ choices are more inclined towards clean agricultural products. (Photo: nongnghiep.vn)
Ms. Hoang Thi Lien on Kim Ma Street (Ba Dinh, Hanoi) also regularly buys branded agricultural products and foods that meet food safety and hygiene standards at stores specializing in clean agricultural products and foods. Ms. Lien said: In the past, I was quite easy-going when choosing food for my family. In recent years, especially after the Covid-19 pandemic, realizing the dangers of foods of unknown origin, I have changed my shopping and consumption habits, paying more attention to ensuring the health of the whole family. I often buy foods that meet VietGAP standards and organic foods at clean food stores. In addition to safety reasons, clear origin, organic foods also provide more nutrients, are delicious and have a stronger flavor than similar products produced conventionally.
Ms. Hoang Thi Lien on Kim Ma Street (Ba Dinh, Hanoi) also regularly buys branded agricultural products and foods that meet food safety and hygiene standards at stores specializing in clean agricultural products and foods. Ms. Lien said: In the past, I was quite easy-going when choosing food for my family. In recent years, especially after the Covid-19 pandemic, realizing the dangers of foods of unknown origin, I have changed my shopping and consumption habits, paying more attention to ensuring the health of the whole family. I often buy foods that meet VietGAP standards and organic foods at clean food stores. In addition to safety reasons, clear origin, organic foods also provide more nutrients, are delicious and have a stronger flavor than similar products produced conventionally.
Catch the trend
It can be seen that with increasing income, consumers also have a higher demand for high-quality food products. According to Mr. Nguyen Huy Hoang, Commercial Director of Kantar Worldpanel Vietnam, consumer spending trends in the coming time will focus on organic products, nutritious products, fruits and fast-moving consumer goods. “Consumers’ top choices will be products that are good for their health, so clean agricultural products and organic foods will be the first choice” – Mr. Hoang said and believed that manufacturers, farmers and businesses need to pay attention to clear labels and promote the health benefits of products to consumers. In fact, many agricultural enterprises are now investing more heavily in processing, diversifying production, linking together… to provide clean products to meet the growing needs of the market. For example, the 160-hectare Hoa Vien farm in Thach That, Hanoi, which produces Dai Ngan vegetables, has 10 hectares certified by the US USDA Organic, and is currently providing clean vegetables to thousands of customers. However, this farm also has a large revenue from raising wild boars and is starting to cultivate more herbs and provide farm tourism services to optimize customer exploitation.
Caring for organic vegetables at Hoa Vien Farm, Yen Binh Commune, Thach That District, Hanoi. (Photo: Tuoi Tre Newspaper)
Shopping for products at reputable stores with clear origins is becoming more and more popular and has become a modern consumption trend. Safe food businesses and chains of stores provide a wide range of products, thereby helping consumers have more choices.
Shopping for products at reputable stores with clear origins is becoming more and more popular and has become a modern consumption trend. Safe food businesses and chains of stores provide a wide range of products, thereby helping consumers have more choices.
